STRATEGY & POLICY MANAGEMENT COMPANY
According to Thomas L. Wheelen - J. David Hunger is a series of strategic management at majerial decisions and activities that determine the success of the company in the long term. These activities consist of the formulation / strategic planning, execution / implementation, and evaluation.
Strategy Management Objectives
a) Giving Directions Achieving Objectives Organization / Company
In this case, manager of strategy should be able to demonstrate to all parties where the goals of the organization / company. Because of a clear direction can be used as the basis for controlling and evaluating success.
b) Helping Thinking of Interest Various Parties
The organization / company must reconcile the needs of various stakeholders, suppliers, employees, shareholders, banks, and other public related to the company or referred to by the term Stakeholder Benefits, holding the role of the success or failure of the company.
c) Can Anticipate Any Changes Back In Evenly
Management strategy allows top executives to anticipate change and prepare guidance and control, so it can expand the time frame / think their perspective and understand the contribution that good for today and tomorrow.
d) Associated with Efficiency and Effectiveness
The responsibility of a manager not just concentrate on the ability of the interests of efficiency, but should also have a serious concern for working hard to do something better and more effective.
Strategic Decision Making Process
a) Rational decision-making analysis, the decision-making by considering all alternatives and all the consequences of choices that can be seen, and arrange all these consequences with respect to the exact scale of choice and choose alternatives that provide maximum results.
b) Emotionally intuitive decision-making, ie decision making by using feelings, experiences, thoughts, reflective, and the instinct's legal under the conscious mental process.
c) Political decision-making behavior, namely decision-making by using a number of pressure from others and are affected by their decisions.
Conclusion Management Strategy
a) Management strategy is essentially to choose the best alternative strategy for the organization / company in all respects to support the motion of the company's business.
b) Companies must implement management strategies continually and must be flexible to the demands of field conditions
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